The J-PAL and IAFN side event will showcase evidence-backed interventions from J-PAL and CEGA’s research portfolio to help farmers tap into markets to strengthen their resilience to economic and climate shocks. While adaptation often focuses on inputs like improved seeds, connecting farmers to output markets is a powerful—yet underused—strategy. This event will highlight concrete programs tackling rural market challenges, followed by a multi-stakeholder panel featuring private sector partners and farmer associations sharing real-world successes, ongoing challenges, and strategies for using evidence to strengthen food systems and rural resilience.