Healthy diets are essential for promoting well-being and preventing nutrient deficiencies and diet-related diseases. Fruits and vegetables play a critical role by providing essential vitamins, minerals, dietary fiber, and bioactive compounds, while generally having a lower environmental footprint than many other foods.

Despite their importance, global fruit and vegetable consumption remains well below the World Health Organization (WHO) recommendation of at least 400 grams per day, particularly in low- and middle-income countries, where key drivers of inadequate intake are not well understood. Addressing these gaps is vital for achieving food system transformations that support healthier diets. While many initiatives focus on supply-side solutions, greater attention to demand-side drivers is needed.

This webinar will explore evidence and consumer-centered strategies to increase the demand for fruit and vegetables by addressing context-specific barriers.